Salesforce has expanded its cloud customer relationship management (CRM) software-as-a-service products by adding artificial intelligence (AI) through its Einstein brand, which launched in 2016. Since then, it began powering each release with its roster of advanced capabilities that add more valuable insights for its business users.

The company has worked…

MuleSoft Composer is the first integration tool embedded in the Salesforce platform and offers a declarative interface to making integrations. It can directly integrate with other systems using pre-built connectors, majorly building innovations and letting businesses innovate quicker.

This tool is the first of its kind released by Salesforce. It…

When asking various people about digital transformation, the answer can differ. Many disagreements and even misconceptions about what digital transformation means exist, especially when asking individuals from different sectors. Regardless, digital transformation means the implementation of technology to enhance its ability to meet its mission. …

Salesforce is the most popular CRM, connecting businesses and customers in the digital age. Salesforce, which was founded in 1999, enables businesses of all sizes and industries to engage with their consumers in innovative ways by using strong technologies such as cloud, mobile, social, blockchain, voice, and artificial intelligence.

However…

Consumers have transitioned to a digital-first mindset. In order to participate with authenticity, customize every moment, and develop trusted customer relationships, marketers must put data first. And they have to do it all while generating revenue and working remotely. For any marketer, that’s a hefty order.

Salesforce CDP can relieve…

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